A year after the launch of the short-lived , Coke is adding another new flavor to its lineup.
Coca-Cola Orange Cream is scheduled to go on sale Feb. 10 in the U.S. and Canada. It will be sold in regular and zero sugar varieties.
. said Monday that it developed the soda, which mixes cola with orange and vanilla flavors, in response to growing consumer demand for the comforting, nostalgic flavor.
Orange cream 鈥� first introduced with the Creamsicle ice cream bar in 1937 鈥� has enjoyed a recent renaissance. Olipop, a probiotic soda, introduced an orange cream flavor in 2021. Carvel reintroduced its Orange Dreamy Creamy ice cream last year for the first time since 1972. Wendy鈥檚 also debuted an Orange Dreamsicle Frosty last spring.
Coca-Cola has to help with its signature product. In 2022, it launched Coca-Cola Creations, a series of limited-edition Coke flavors in colorful cans and bottles. Coke added hints of coconut, strawberry and even Oreos to the drinks.
raspberry-flavored Coca-Cola Spiced last February, saying the offering would be a permanent addition to its lineup. But the company abruptly pulled Coca-Cola Spiced off the market in September, saying it would be replaced with a new flavor this year.
Coke said Coca-Cola Orange Cream won鈥檛 be a permanent flavor but would remain on sale at least through the first quarter of 2026.
In an interview last year, Coca-Cola鈥檚 North American marketing chief, Shakir Moin, said it used to take the company at least a year to develop a new product. But it's trying to move more quickly.
鈥淐onsumers are moving faster. The market is moving forward faster. We鈥檝e got to be faster than the speed of the market,鈥� he said.
Dee-ann Durbin, The Associated Press